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He had 15 to 20 callers out of the Philippines where he built this business for him and couple of buddies used it.
I want to do cold calling instead of direct mail or instead of door knocking. I can hire Call Magic to come in and just make a thousand or 10,000 or 50,000 phone calls for me, figure out who the potential leads are and then send those leads to the investor for them to follow up on and ultimately convert. With the likes of BiggerPockets, all the podcasts, all these things is it went from even myself being able to run a hobby business. I equate it to the model of the hardware store 40 years ago. And so we think we can help people find leads and help them grow their business.
Not only as investors, but if they have agents on their team as well, where we can generate leads for them. And so, you really have to have different leads funnels in your business right now. How was it different than Elliot or maybe along with Elliot? And so, whenever you enter into a partnership, you should think about it quite a bit before you do.
But in this case, it actually started with a phone call that Elliot gave me probably a couple months earlier. Would you be willing to us sell it, essentially, through some sort of an affiliate relationship? And so, Cole is a very technical, analytical guy, the technology guy that can put all the pieces in place for a company like this to work. They need somebody to really be the glue that holds everything together here.
But I then filled small installment loans the role of… I mean, I guess, you could call it CEO. He does most of our sales and a lot of client retention work. How did you come in and approach Elliot and Cole and figure out these are the types of things that we need to sit down and do to get this business off and rolling and out and just making it up to the next level? What were the big cash advance loan online initiatives you took up in front, and how did you get Elliot and Cole on board to start doing those things? I mean, as you guys know, podcasts could be incredibly valuable for building a community, building a following, building trust with people.
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But the more people you add, the more complex they get and the more risk you add and the more personalities that are involved. How did you really just handle getting on the same page? I met Cole through our mutual friend, Tarl, and we started doing this. And so he needed somebody to sell it, and I can sell it. We needed somebody that could do a lot of the more day-to-day stuff. So we brought on my kid, my operations manager, and we were going to give him up some equity. I was trying to help him out with the equity on this thing to give him more things to do.
Sometimes I might put more time small installment loans in one week versus Tucker, whatever. And then Cole and I went and spent a day with Tucker in his office with him.
But Cole and I are so polar opposites, like my wife and I. So we have disagreements on the way things should go.
We both bring emotion into things, and both of us are maybe a little naive and have some immaturities. I mean, it was really an easy decision, looking back. Do you have specific roles and responsibilities written down on paper, for example? Did you get an attorney to drop a type of partnership agreement?
Just what were the behind the scenes, more unsexy, if you will, things that had to be done in the partnership sense to get this business off and running? Fights happen on the other end when a business is worth a lot of money. And so, anyway, we got to a certain point and then it needed to be addressed. At the end of the day, that comes into play when things blow up. But the more important thing is just picking your partners wisely.
But now it was time for you guys to figure out small installment loans how to actually scale this thing. And so, if I could guess, it sounds like you probably need… The biggest thing is you probably need people 30 day loans that can actually make those calls. It takes a really special kind of personality to pick up the phone and make a call to a stranger and payroll loan ncsecu try and sell something and get rejected. It takes a super special personality to be willing to do that eight or 10 hours a day. What was your plan around finding people that could do the cold calling and training them and actually building out this piece of the business that I assume is basically your core competency? Really where we fit is we fit on a scale, like a business that has a couple of people. They either have one sales guy and an operator and like a leads manager, payday advance loans with no bank account or they have a realtor that they can put leads off small installment loans small installment loans to as well to monetize every side of it.
Cole had the team out in the Philippines that was doing the cold calling and he had put that together. I want to do bigger projects and not do huge things. We want to be like the Apples or the Teslas of this business. So what we really focused on and what I helped focus on is I hopped on with the callers. So really spending the time and making sure we have the right people in place.