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So this was fun for me, but still some amazing, amazing tips there. J:Everybody, once again for the second or third week in a row, Happy New Year. Thank you for joining us this week on BiggerPockets Business Podcast. Have a super week everybody, keep being your awesome rock star selves. They have a network of lenders to assist with all forms of financing, including Self Directed IRA loans. Peter McGraw, behavioral scientist, author of Shtick To Business and The Humor Code, and host of the Solo Podcast kept wondering why we find certain things funny. He decided to put it to the test in his lab, HRL, the Humor Research Lab. You have to fight the status quo constantly, to make material that people get a payday advance loan in little rock will find outlandish, but true enough to laugh at. Peter brings some great business examples that followed the same flow of most comedy writing routines. Take AirBnB for example, when they first launched the idea, most people thought they were crazy. Peter:But in general, most products, most services, most offerings start very niche.

Speaker 3:Welcome to a real world MBA from the school of hard knocks, where entrepreneurs reveal what it really takes to make it. I am J Scott, your co-host for the BiggerPockets business podcast and I am here again this a lovely February. We have to give a major shout out to our producer Kevin. So Kevin, have so much fun with your wife in your new little sweet pea.

We cash advance ri are so excited for you and just all the congratulations in the world. I heard him a couple of weeks ago on another podcast. But if you can how are loans so easy think like a funny person, you can be more successful. And Peter tells us all about how you can think more like a funny person. And this was a really fun discussion as well, basically thinking in reverse or thinking in opposite. And make sure you listen all the way to the end because at the end of the episode, Peter shares an low interest rate personal loans amazing tip on how we can all get better at saying no.

If cash advance ri you want to learn anything more about what we talk about in the show, about Peter, about his books, about anything we discussed, check out our show notes at biggerpockets. Carol:Peter, welcome to the BiggerPockets business podcast. We are so looking forward to digging in and hearing all about your area of expertise, so many great topics.


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So when I first heard you on another podcast just a few weeks ago was the first time I had heard of you, my initial thoughts were honestly purely selfish. So I guess thank you first for falling into my little trap. Peter:I seeded an entire book with ideas from a hundred interviews on a podcast. I was essentially studying how do people evaluate options? And how did those judgments and choices influence those emotions? And as a result of being a little bit lucky, I ended up doing my postdoc with Daniel Kahneman, who is a psychologist who won the Nobel prize in economics.

And that coupled with a bunch of popular business books like Freakonomics, Predictably Irrational, and so on, kind of launched this area into the real world, into the business world.

And this essentially is the injecting some psychology into it, some reasonableness into this overly rational approach to how people make choices. So much of your research has been in the field of humor. Peter:So the way that happened was like cash advance loan lenders many things in life through happenstance.

That is that humor is not the typical topic of a behavioral scientists or behavioral economist. It actually is a topic that Plato and Aristotle and other great thinkers, however, cared about. So this is an age old question of what makes things funny?

It goes back 2,500 years and people way smarter than me have tried to crack The Humor Code. Most of that cash advance ri work was done in a sort of philosophical sense. And about a dozen years ago, I was completely unaware of this work and had stumbled on this question during a talk. I was doing research on what makes things wrong on moral psychology and I gave 2600 installment loans in california example in this talk.

They put you up in a hotel, tell they buy you a fancy dinner typically.

And then as part of that day for an hour, hour and a half, you present some of your early ideas and people just ravage you for how bad your ideas are essentially. And this is what we call the scientific process, right?

But cash advance ri if your idea can withstand these very smart people kind of chipping away on it, chipping away on it, you might have a pretty good idea worthy of publication and one that might actually help at least in some way, improve the world or the very least explain the world a little bit better.

And so I was doing work on what makes things wrong on moral psychology. And I was looking at how these religious organizations, these evangelical churches in cash advance ri particular were using marketing principles to save souls and I was fascinated by this topic. I visited the Joel Osteen church in Houston to see how they were great business people to be honest.

And so I was giving this talk and I just, I like to have some fun with my talks.

I like them to be more than the normal, dry esoteric snooze fests that are a typical academic talk.

We want to save souls, got to get them to the retreat.

You can win a prize, prizes and the grand prize was I thought a kind of fun, funny prize, how do credit d loans differ from ordinary installment loans and that was a yellow H2 Hummer SUV.

So go to the winter retreat, win a H2 Hummer and my audience chuckled at this in the way that I wanted them to chuckle at it. And rather than dismiss it, I kept ruminating about next day loans 15000 it and ruminating about it. People do things differently than you would expect and your job is basically to figure out where those deviations are and why they exist. Running lab studies, writing up these results, running our model regression equations, doing all that kind of stuff. And then what ended up happening was those very same skills allowed this pivot into the world of humor. Because prior, not prior completely, but overwhelming the research that has been done on humor has been philosophizing thought experiments. We can use science to actually run experiments and figure out the answer to this question once and for all. Carol and I have a vacation coming up in a couple of weeks.

I want to read your two books and I mean this sincerely, I want to read your two books on my vacation- J:Under a Palm tree.

It was a look back on a 40 year career, a career that changed the way people see and think about the way we make decisions. I started publishing these papers, but academia is slow.

And so if I had waited, I would only start writing a book maybe now, if that makes sense.

I had been teaching my students that they should be creating minimum viable products, that they should be testing their ideas in the marketplace.


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And I thought to myself, I should be testing my ideas in the marketplace of ideas, not just through the rigors of peer review. And so essentially the sort of overlap between wrong and okay and that sweet spot in the middle is this delightful experience. And we laugh and we signal to the world, this threatening thing is actually not threatening. So I actually think part of the reason … it was really striking when I stumbled on this question that no one in my field was doing work on it. And I think part of the reason, and again, this is another good lesson is we should question our assumptions.

So one of the ways we know how important comedy is is that it actually exists in other mammals, not even just nonhuman primates, although it is on display with monkeys, chimps, Bonobos, apes, and so on. But even there is and I have to tell you this, this is one of the most fascinating things and it was like perspective changing for me. There was a researcher at Washington state university who discovered that rats where to get easy loans with bad credit can laugh. And so what these folks would do, and we actually visited one of the actual original research assistants who worked in that laboratory as part of The Humor Code. He now is like a full on researcher at Northwestern. These rats, what they would do cash advance ri is sort of jostle them and tickle them and like flip them over and rub their bellies and so on. Anybody who has a child can understand that kind of phenomenon. Well also cash advance ri if you think about it, other animals, when they move through the world, there are moments that might be threatening.

That rustling in the bushes, is that a goat or is that a saber tooth tiger?

And so when the recognition that that is a goat, the laughter is a way to signal very quickly without language, the coast is clear. And you know, the unexpectedness has been a very popular explanation for a long time. You can watch a movie, a comedy movie that you love and you know the jokes and you still find them funny.